Keep Creativity Flowing


Frances Roy Agency, Thoughts Blog

Do you ever feel stuck in a creative rut? We know the feeling! Working in an industry that demands us to be consistently innovative can be draining, but we’ve worked through many creative blocks to know how to overcome them. Here’s how our team ensures we keep our creativity flowing to produce the best work possible for our clients.

Assess yourself.
We suggest starting off with an assessment of your day. What projects excite you and fuel creativity? What tasks drain your creativity? Is there anyone else on the team that enjoys the tasks that drain you? If so, switch off some duties! In addition, learn your peak times of creativity. Are you a morning bird or a night owl? Don’t force yourself to wake up early to complete a project if you know you’ll produce a better-finished product when you are in your prime in the evening. Paying close attention to and tweaking the small parts of your day that affect your inspiration can have a huge impact on your work.

We’ve said it before and we’ll say it again – rest is so important! No one can give 100% all of the time, so it is crucial to give yourself a break to recharge. Instead of just using your downtime to veg out on the couch, we suggest investing this time to do something you enjoy! It doesn’t have to be every day, but listen to your intuition and know when you need this. It isn’t the same for everyone and sometimes you may need this recharging time more than others. Trust what your gut is telling you and take a break when needed. We’ve seen the great benefits in our work when our team takes time away from work to unplug. Creativity usually comes back flowing in full force after much-needed downtime!

Have you heard the saying “When everything is a priority, nothing is”? Take inventory of what actually needs to be done first and foremost (NOT what you want to check off of your to-do list first). Complete the more draining, creative, bigger, daunting tasks first (or at your peak creativity time we mentioned before) and leave the smaller, mundane tasks for after you complete the bigger concerns or when you don’t have as much mental capacity left for the day or week.

Create a vision board.
Creating a vision board provides creativity, motivation, and illustrates your aspirations and goals. It’s a way to express yourself and to get creative thoughts flowing. You never know, you might just think of your next big idea!

Incorporating these four guidelines into your routine will surely help you increase your creativity when you feel drained. Do you have any other suggestions for keeping creativity flowing? We’d love to know what works for you – email us at